Loom Craft to Make Stetson Home Textiles

-- Home Textiles Today, 3/7/2010 12:00:00 AM

Belton, S.C. —

Loom Craft has signed a licensing agreement with Western apparel and footwear brand Stetson for a collection of home textiles.

The new collection will launch by 2011. Founded in 1991, Loom Craft produces fabrics, pillows, throws, bed covers and wall hangings.

“Loom Craft’s terrific track record in developing quality home textiles is a perfect match for Stetson,” says Stetson ceo Pam Fields. “We look forward to seeing the brand’s archives of iconic Stetson imagery incorporated into textiles for use in our consumers’ homes.”

Stetson, founded in 1875 as a producer of iconic Western hats, has expanded into several lifestyle categories, including apparel, boots, eyewear and cologne.

“We are thrilled to align ourselves with a brand that truly embodies both the American spirit and quality products,” said Loom Craft cfo Wayne Coats. “We look forward to increasing our presence in the American household.”