Universal Home Amps Up Fashion

-- Home Textiles Today, 3/22/2010 12:00:00 AM

New York —

Universal Home Fashions is scaling up the “fashion” in new promotional offerings, including reversible bed-in-a-bag sets that feature unusual mixes and solid comforter/printed sheet combinations, according to the company.

“We really wanted to step up the fashion in these new looks,” said Kelly McCollum, senior designer, bedding. “And we wanted to give our customers more fashion for an affordable price.”

Among the new products Universal showed during the New York Home Fashions Market were three reversible comforter sets that include reversible pillows and shams. The new collection includes three designs — Victorio, Peony and Hour Glass — that “coordinate, but really look completely different and fresh,” said McCollum. For instance, its Victorio set has a hotel faux silk in ivory and taupe on one side, with a blue and taupe jacquard design on the other.

Universal also introduced a solid quilted comforter set featuring coordinating printed sheets. It is offered in four colorways with many embroidery details, something that McCollum says continues to be strong for Universal.