Creativity website relaunched by Michaels
-- Home Textiles Today, 3/30/2009 10:14:00 AM
Irving, Texas – Craft and seasonal décor retailer Michaels Stores has today relaunched its how-to website, www.WhereCreativityHappens.com.
"Our customers are telling us that they want to spend more time on do-it-yourself projects not only to save money but as an inexpensive activity the whole family can enjoy," said Stuart Aitken, Michaels chief marketing officer. "We will introduce a series of new webisodes in 2009, along with in-store events and hundreds of project ideas, to provide inspiration and value to our customers."
The 1,000-store retailer said the do-it-yourself videos, hosted by Michaels “creative expert” Jo Pearson, “received nearly a million views on the company's creative inspiration website and on YouTube.com around the Christmas holiday season.
In all, Michaels said 3.9 million unique visitors logged onto Michaels.com in December, a double-digit increase over the previous year.
Pearson’s new series of seven webisodes include step-by-step techniques, ideas and inspiration for creating décor and gift items from jewelry to outdoor entertaining décor.
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