Invista Softens Bath Rug Fibers
By Staff -- Home Textiles Today, 2/5/2007 12:00:00 AM
Invista has introduced Comforel Two Point 99 fiber to their line of bath rugs that marries softness with vivid color.
Ana Torrence, vp, home and hospitality, said, "Our research shows that consumers consistently desire softer bath rugs and that softness is critical to the upgrade process. We've been actively showing bathroom rugs made with Comforel Two Point 99 fiber in the marketplace, and the retailers who have seen the products have been impressed with the softness we've been able to achieve."
The new fiber system is available in both bright and dull luster. Invista said several bath rug manufacturers will show the productsduring the New York Home Fashions Market, Feb. 12 - 16.
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