Hits & Misses at Market
What Worked and What Didn't at Market
By Staff -- Home Textiles Today, 9/29/2008 12:00:00 AM
Allure Home Creation
Vp, design and marketing
Hits “Our Eco group, and our novelty Shaky Monkey and owl-themed Hoot collections were all hits. Others included our Mosaic and Summer Haven collections.”
Miss “Our miss was Della, a blue and brown look.”
Arlee Home Fashions
David Frankel, President
Hits “By category: Hastings, Adele and Capri in soft window treatments; Hastings, Century Quilt and Grasscloth in decorative pillows; Aston Plaid, Alexis and Meridian in throws; and Basketweave and Caleo in chair pads and placemats.”
Misses “Raj Stripe in soft window treatments; Nina and Prescott Stripe in decorative pillows; Mohair and Cambridge in throws; and Raj Stripe in chair pads and placemats.”
Jeff Kaufman President and coo
Hits “An all-terry, Egyptian cotton, 18-pounds-per-dozen collection of bath ensembles. Another hit was our Cobblestone bath coordinate group.”
Miss “The Brookwood bath accessories collection.”
Director of bath coordinates
Hits “Sonoma, an earth-friendly look of climbing vines and leaves in shades of brown, taupe and beige; and Kenya and Kalahari, both animal skins that presented a subtle and tasteful statement of hotel-type looks and quality.”
Misses “Arizona, a Southwest inspired group. While everyone commented on how well designed and upscale our presentation was, we believe that — business being what it is today — the retailer is looking for something that will work in all doors and not something that is deemed a regional look.”
Vp, sales and marketing
Hits “Under the Lenox brand, Simply Fine table linens featuring the 'chirp' design; and Lenox orchard, an all-over tossed fruit design on a textured background.
“In the outdoor category, a selection of tablecloths in seven sizes plus umbrella rounds, oblongs and ovals that coordinate to placemats, runners, umbrella runners, chair pads, picnic pillows and picnic totes.
“New kitchen dry goods also presented a major winner — our bamboo kitchen towel.”
Misses “The Kara quilt print in summer bright colors was a miss.”
Creative Bath Products
Bob Weiss, Vp sales
Hits “We had hits on all licenses across the board. They included: The Vera Company's Wiggle Stripe; Joseph Abboud's Nepal Bamboo; the Echo Design Group's Bubble collection; and The Hautman Brothers' At the Beach.”
Miss “An upscale polyester silk crush shower curtain that would retail for $59.99 sparked the least amount of interest. Unfortunately, most destination bath retailers are trying to limit curtain retails to fall between $29.99 and $39.99.”
Carl Lagreca, President
Hits “In bedding, a diversity of stylings proved important. Europa, a clean look, Iris, a traditional Croscill look with good colors, and Isabella and Westport in luxury embroideries were winners.
“In the bath area, Mosaic, an embroidered contemporary; Shells Galore, a sand resin; Flower Blossom, a traditional floral; and Brazil, a good tropical.
“And in window: Chamberlain, Etoile and Regatta, and tassel tie beads.”
Misses“In bedding, Silk Blossom that is too Old World; Earth, the lesser of similar looks; and Jackson, a color block.
“In bath, Branches, made from cut branches; Giornata and Fabriano, both brights.
“In window: Ann Arbor and Omaha.”
Elrene Home Fashions
Bryan Siegel, Chairman and ceo
Hits “In the table linens category: Nantucket Shores indoor/outdoor collection, a fashion print including stain- and water-resistant tablecloths; and Juno Beach table linens, placemats and coordinating kitchen textiles.
“In soft window: Stratton, a linen-look grommet panel; and Heirloom, an embroidered sheer with a scalloped edge at the bottom — it was fresh and exciting at a great price point.”
Misses “In table linens, Fish School Friends. Although there were strong accessory pieces to coordinate, this novelty pattern missed the mark.
“In soft window: Logan, a 100% cotton yarn-dyed striped curtain. It was not exciting and new for retailers this market.”
Brian AshleyVp, national sales manager
Hits “Monterrey Stripe has a very good top-of-the-bed look in wool with shams; Viking Wool, a revisit for Outlast; and a general interest in wool, mostly washable.”
Misses “The alpaca blend throw didn't feel up to an 'alpaca' feel.”
Director of U.S. sales
Hits “Our bamboo/hydro-cotton solid colored towel ensemble called 'Pure Nature.' The construction offers a luxurious soft hand, excellent absorbency and quick dry properties.
“Our appliquéd monogrammed towel sets made of Egyptian cotton.”
Miss “Our novelty designs on fiber reactive beach blanks for both beach and back-to-school towel programs. With the tough economy and soft retail climate, they were not well received.”
Lawrence Home Fashions
Gail Walfish, Merchandise manager
Hits “Field Flowers, Fields and Jasmine Tea from our Maison de Vie collection — three distinct prints on percale with embroidered details. Oceanside, also from Maison de Vie, a horizontal contemporary print with metallic accents. In the new kids collection, Zoey & Chloe for girls, Funky Floral and Girl's World, and Restrikted in Traffic and Jump were strong.”
Misses “Pinwheel from Maison de Vie.”
Lintex Linens/Cobra Espalma
Kurt Hamburger, President and managing director
Hits “In the Lintex division a new, 100% polyester linen-look tablecloth with hemstitch detail in a neutral oatmeal color.
“In Cobra Espalma our new Art Deco collection of 67% cotton and 33% modal towels.
Misses “For Lintex, the Danube tablecloth, a poly cotton blend, in the burgundy colorway. A Cobra miss was a new collection of 30-by-60 700 grams-per-square-meter beach towels featuring patterns by a well know Indian designer. Retailers said it was 'too ethnic.'”
Chief operating officer
Hits “Revive, a mix of cotton, bamboo, and Crystal, an anti-microbial, is an important addition to performance towels. Crysallis, another performance towel that dries one-third faster than typical towels, is very absorbent and energy-saving, has a PTT polyester core.
Misses “Vita, the aloe and cotton towel.”
Arnie Stevens, Vice president
Hits “The prints we did were totally outstanding because of their definition and depth. Everyone loved the color and intensity. That was a large part of our showroom.”
Misses “Some of our more traditional patterns were overlooked due to the significant introductions to our print line.”
Jeffrey Seagle, Director of product merchandising
Hits “Velva Weave, a plush (tufted) area rug based on an oak grain pattern in a dark brown colorway. Our (imported) Jacobeans, chunky wool rugs in transitional and casual designs. And Cambridge was our woven rug hit.
“Bath rugs: Nautilus, a unique 35-inch-by-35 -inch hand-carved conch shell design.”
Misses “In bath rugs: Hampton Supreme collection. The dark teal colorway did not gain widespread attention.”
Newport/Layton Home Fashions
Belinda Ballash,Vp, fashion director
George Whyte, Director of the bedding division
Hits “In the decorative pillow category, spring brights with crewel embroidery, and we had a couple of very nubby chindi looks that did very well. In bedding, Intrigue. It's a solid colored ensemble but the fabric is quilted, which gives it a textured, puckered look.”
Misses “In dec pillows, beads and sequins just didn't make it. In bedding, Chrysanthemum, a quilting pattern, got minor reaction.”
Park B. Smith Ltd.
Park Smith, Chief executive officer
Hits “Across all product lines — bedding, bath, table linens — there's no question the winners are the recycled program. There was no question regarding price.”
Misses Sedona in table linens and Synchopation in curtains were too sophisticated.”
Mark Grand, President
Hits “The Flea Market Quilt collection of different styles and colors is very fresh and features new interpretations; Allegro Hotel Bed is a good interpretation of a hotel look in black, white and yellow; Pompeii, an embroidered tile bed that fits into several lifestyles.”
Misses “Watercolor Floral was too busy.”
Raymond Waites Designs/Next Creations
Michael Vidra, President
Hits “Marietta, a heavily embroidered design with pleated embellishments; Pergola from the Organic Collection — organic resonated well; Francesca, a printed panel paisley in two colorways; Camilla, a silk; and Hanna, a scroll design embroidered in pale green.”
Misses “Monteverde, an embroidered polyester-linen bed, and Bellagio, a pale blue bed.”
Director of marketing and product development
Hits “Our two new Supima cotton towels, a stripe and a mingled two-tone towel. Our Forever Color bath and kitchen towel collections.
“Also, our promotional packs — two-pack bath, three-pack hand, and four-pack wash towels — were hits. With each pack slotted to hit a $5 retail, this grouping got a lot of attention.”
Miss “Beacon Hill, which is a high-low horizontal rib, did not get a lot of interest.”
Sunham Home Fashions
Director of licensing,
Lacoste Home Collection
Hits “All of our iconic graphic patterns in our Casual and Club collections were well received. Ombray, a striking plaid, and Othello, a fashion forwards classic dot, were strongest in casual. Alligator, a subtle jacquard, was the winner in Club.”
Misses“Lillet, a vintage yarn dye in Club, had the least interest.”
Town & Country Living
Vp of licensing and marketing
Hits “In the bedding: Badgley Mischka, especially Anouk.
“In bath, the Badgley Mischka collection was the hit, especially the ironwork floral and coordinating accessories, towels and rugs. Also: Nature's Way, a photorealistic collection; and Bath by Town & Country's Garden Fling.
“In kitchen textiles: Royal Velvet; and Town & Country's organic. In table linens, the Badgley Mischka collection, especially Ariana; the Royal velvet introduction; and our Brownstone Gallery's Surreal World photorealistic collection.”
Misses “Our napkin rings.”
Dale Talbert, Vice president
Hits “In bedding: Mia, a dramatic black and white; Uptown, a fashion basic; Bakari, a global look; Chamberlain, new colors and an upscale appliqué; and Sarafina with two new embroidery colors.
“In bath: Ambrose, a tri-color ombre; Bakari, a global look; and Coventry, a multi-color embroidery.
“In rugs, printed jute was a big hit.”
Misses “In bedding: Jasper, a variegated stripe, and Trellis, an embroidered overlay.
In bath, Malia, a group of resin accessories.”
Bob Hamilton, Director of marketing
Hits “In bedding, in the Christy brand: Kensington, an allover cotton/silk brocade, and Essex, a floral medallion on rayon/cotton. In Welspun: All Amy Butler styles were runaways. In Luxus, Coronado with the woven metallic yarns.
“In bath: Amy Butler, Smart Dry, Waverly towels and rugs; and Kaleidoscope reversible.”
Misses “In the Christy brand: Ainsley, a 700-count embroidered sheet; the waffle weave organic towel and robe; assorted jacquard and embroidered styles. In Welspun: Stain Free. In bath: Bright stripes.”
Evp, decorative pillow division
Hits “The Abstract and Seafarer collections. We have requests from a major retailer to interpret the appliqué Abstract collection into top-of-bed designs. Seafarer pillows — the best of the designs were lobster, crab, seahorse, starfish and sailboat.
Misses “Once again, we tried a new print collection of decorative pillows. We keep thinking and hearing that prints are coming back. Well, according to our customers' responses, they are not.
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