Town and Country preps Rachael Ray kitchen line

By Staff -- Home Textiles Today, 8/3/2007 2:13:00 PM

New York – Rachael Ray won’t have to worry anymore about staining her kitchen cloths with “E.V.O.O.” (extra virgin olive oil) now that Town and Country Living’s got her covered with a colorful apron – plus a whole slew of other brightly colored kitchen textiles, and soon-to-come table linens.

The Food Network-TV chef recently paired up with Town and Country, a $163 million table linens and $65 million kitchen textiles supplier, to create for launch this market a collection of kitchen textiles donning the Rachael color palette. The table linens line is still in the works and is slated for unveiling at the February market.

Judi Alexander, Town and Country’s vp of licensing and marketing, told HTT the kitchen textiles were made to coordinate with Ray’s cookware, cutlery and dinnerware lines. There will be two design styles for the launch – a striped group and a contemporary floral collection. They come in four colorways – orange, blue, yellow, and green.

“It’s very fun and very fresh,” Alexander said.

Price points are still in development, but the line targets department and specialty stores.

“She has such a strong connection with the American consumer and our products help round out the total Rachael Ray lifestyle for her customers,” said David Beyda, Town and Country chairman.