Mohawk enhances throw line
-- Home Textiles Today, 10/11/2004 11:49:00 AM
AT THE NEW YORK MARKET — Mohawk Home has upgraded its throw line to include new heavyweight knitted, acrylic cotton and rayon constructions in an equally revamped palette.
"We're having success by adding weight and using acrylic yarns for our throws," said Bart Hill, general manager, textiles division.
He explained that price points five to six years ago for throws ranged between $40 and $50, but have since then been compressed to the $13 to $15 range for commodity goods, with a $20 price generating the volume.
"We need to move the prices up to achieve the volume, and we're doing that by bringing back the quality," Hill said.
Examples include Chenille Damask, a woven heavyweight, chenille damask with tassels, set to retail for up to $90; Hayward, a rayon boucle basket weave center with a cotton rayon damask border set to retail for $70; and Wyndham, a tweed-like acrylic boucle for $50. All measure 50-by-70.
The company is also showing its new Stainmaster Majestic solid color bath rug program, which comes in 40 colorways and uses Invista nylon. Made at the company's facilities in Dalton , Ga. , this collection is positioned as a premium product and is set to retail for $20.
Hitting a higher price point is another new bath rug collection made of cotton and modal in a heavyweight cut-pile construction. Made in India , this $25 product is available in six to eight colorways.
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