May creates new stores and visual merchandising slot

Staff -- Home Textiles Today, 7/19/2001 12:00:00 AM

St. Louis — May Department Stores Company has named Steve Nelson senior vp of stores and visual merchandising, a new position, effective Oct. 1. Until then, Nelson will continue to serve as senior vp of stores for Filene's, May's department store division located in Boston.

Reporting to May's two vice chairmen, Richard Bennet III and William McNamara, Nelson will work with May's store divisions to develop a more product-driven presentation of merchandise in the stores; ensure consistency of compelling selling-floor presentations; strengthen the visual merchandising thrust across all divisions; lead the effort to create a faster and easier shopping experience; and work with May Design and Construction to refine new store and major remodel plans.

In addition, the corporate visual merchandising function, headed by Joseph Consolo, vp, will report to Nelson.

Nelson began his career at May in 1971, when he joined the Foley's Houston-based division as a sales manager in textiles. He then served in various executive positions at Foley's, the former G. Fox division, and Filene's, where he was named to his current position in 1998.