Hilfiger brings 'home' new bedding designs
By Marvin Lazaro -- Home Textiles Today, 4/2/2001 12:07:00 PM
NEW YORK — Tommy Hilfiger's Home division continues to stay in touch with what consumers want for their bedrooms and bathrooms.
Hilfiger Home, based here, unveiled two new groups for one of its signature bed collections, as well as new additions for its Collection line, a new sheeting line and a new Tommy Back-to-School ensemble.
Both Juliana and Heirloom Paisley are new for Hilfiger's Crest Collection. Both the complete bedding and top-of-bed ensembles are designed with a master bedroom look in mind but with much more perceived value and actual value. The sheeting program for both is a 400-count, 100 percent U.S.-grown pima cotton construction.
Juliana features a vintage document look utilizing a floral print on the brushed ottoman cloth comforter that reverses to a stripe. Contrasting cord on the comforter and contrasting ruffle on the pillow sham all add to the more opulent look. A queen duvet will be available for a retail price point of $199, while a queen flat sheet will be offered at $69.99.
"It's all about the right quality at the right price point," said Normand Savaria, senior vp/chief merchandising officer, Revman Industries. "That's what the Crest Collection is all about."
Heirloom Paisley utilizes several different fabrics, such as velvet, silk and sateen, within its top-of-bed elements to present a luxurious look and feel to the ensemble. The paisley comforter, done on a maroon ground, reverses to a menswear stripe, while the coordinates feature a floral print.
Both beds are also designed to be mixed and matched with the core solid sheet program, which also featured a new addition, a damask construction in four soft shades, blue, yellow, angora and ivory.
New for the Hilfiger Collection line are Rutherford Gardens and Natalie. Coordinate sheeting for both uses a 200-count, 100 percent cotton construction. Natalie also features a full line of bathroom coordinates.
Rutherford Gardens "has more of a country cottage feeling," said Elizabeth McNulty, design director, Hilfiger Home. The floral print comforter reverses to a mini-gingham and coordinates with denim accessories.
"It has more of a younger, fresher look that's mixed with a traditional feeling," McNulty said of the ensemble.
Natalie, which possibly caters to an slightly younger crowd than Rutherford Gardens, features gingham and flowers mixed in a patchwork construction on the comforter face. The coordinate sheeting features a novel mix of stripes and strawberries. Also available for the line is a coordinating quilt of the same name.
Utilizing a denim story will be the new Tommy Back-to-School line. Two beds, Jack for boys and Jenna for girls, are done with a 12-and-a-half-ounce, garment-washed denim. Jack features a Western bucking bronco print with bandana coordinates, while Jenna features a calico floral and retro roses. Both are scheduled for an April ship date.
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