Lauren RL Home Offers Refined Designs
By Carole Sloan -- Home Textiles Today, 3/9/2010 12:00:00 AM
At the New York Market —
Greenwich, a new solid color towel in 24 colors, is a major product entry for fall at Lauren Ralph Lauren Home.
The towel, with a bath size of 30 by 56, is made of an all cotton fiber that is lofty and superabsorbent using a specially engineered yarn. The process allows higher loft, excellent water absorbency, good stretch and recovery, warmth, light weight and a good drape, a soft hand and is lint free, the specifications note.
Retail for Greenwich will be $13.99 and it will replace long-term towel Addison.
In bedding, Lauren Ralph Lauren is introducing seven collections ranging from new interpretations of iconic Ralph Lauren design themes to inspirations from regal influences, oriental rug designs and Indian block prints.
Venetian Court is a printed tapestry with updated regal elegance on 450 count cotton sateen. Jacquard towels using the theme are part of the collection. The top of bed — a printed tapestry on 450 count cotton sateen — is $300 for the queen. Jacquard towel coordinates also are featured.
Whitehall, a tonal cotton sateen jacquard, at $330 queen, is a detailed couture ensemble with embroidered edging and all white coloring.
Yorkshire Rose is a Ralph Lauren iconic look with an overscaled floral on 300 count cotton sateen at $250 for the queen. Villa Camellia mixes a floral with fretwork, a stripe and a cotton sateen print as the top of the bed. The chinoiserie inspired print uses coral as a key color.
Northern Cape interprets an oriental rug in a print in shades of gold, rose and tan mixed with an Indian block print inspired sheet.
Greenwich Modern interprets Ralph Lauren's signature menswear in a crisp, men's suiting pattern mixing foulard designs and velvet as accents. The yarn dyed chalk stripe top of bed is $200 queen.
Tallmadge Hall, a country gingham bed mixed with classic plaids and flag motifs for accessories, is the sole Americana style, accompanied by new jacquard towels.
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