Claire Murray into laminated fabric
By Cecile B. Corral -- Home Textiles Today, 1/7/2002 12:00:00 AM
OSTERVILLE, MA —
Lifestyle brand Claire Murray recently announced plans to produce new lines of laminated fabric products, including table linens and bath accessories.
Claire Murray inked a licensing deal with New York-based domestic manufacturer Telefun to produce the new lines. The product launch will be made with Claire Murray's French Country collection of fabrics, which Murray produces with fabric manufacturer Cranston. Future collections will incorporate the Claire Murray Country Florals and Fruits collection of fabrics.
New York-based Logan James Ltd., the licensing and brand management group for Claire Murray, described the partnership between both companies as "ideal."
"It's the kind of stuff you use for patio parties and outdoor entertaining," Claire Murray, ceo and principal of Claire Murray, told Home Textiles Today. "It will be great for spring and summer for all kinds of entertaining, but in an informal fashion."
Price points were not available at press time, but Murray said the lines target upscale boutiques and are also being sold at Murray's own stores nationwide and in the catalog and on the website, www.clairemurray.com.
Under the licensing partnership with Telefun, Claire Murray will expand its offerings to include fabric laminated place mats with coordinating cloth napkins for the table and wastebaskets and tissue box covers for the bath. Other categories outside home textiles include: serving trays, bowls, stationery, clipboards and notepad holders.
Telefun, founded in 1988, produces all of its goods in the United States. Another major licensor of the company for the same types of products is home goods licensing property Tracy Porter.
Using the same fabrics being incorporated in Telefun's goods, Murray is also producing a line of coordinating quilts with licensee Hedaya Home Fashions, based in New York.
To help promote the new quilt line, Murray has organized a national quilting contest. Consumers who want to enter the contest must incorporate Murray's French Country fabrics in their home-sewn quilts. The contest will take place in May Cape Cod, Murray told HTT.
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