Scandia Down debuts enhanced website

-- Home Textiles Today, 3/30/2009 10:11:00 AM

Weehawken, N.J. – Luxury down and bedding manufacturer Scandia Down today unveiled its redesigned website, featuring faster navigation, updated visuals, and more information on eco-friendly aspects of the product line.

One particularly attractive feature is instant scrollover enlargement of product images for high definition viewing.

The 30-year-old brand said the upgrade of www.scandiadown.com “is the latest in a series of enhancements” as it modernizes to meet customer needs and expectations.

Other recent improvements by Scandia Down – which makes all its goods in the United States – include a new logo and branding graphics, the introduction of the high end St. Petersburg product line, and a new collection of travel pillows and accessories.