Softline Expands into Canada

Staff -- Home Textiles Today, 3/8/2009 12:00:00 AM

Gardena, Calif. —

Building upon the fabric business they started here, and now marking five years in the window curtain and drapery business, brothers Jason and Rodney Carr are opening a new front for their company Softline Home Fashions: in Montreal, Canada, their former home.

Softline has unveiled a full-service showroom and distribution center in Montreal to serve both big box mass merchants and specialty stores in Canada. Product lines in the 30,000-square-foot facility encompass ready-made curtains, fabrics by the bolt, decorative pillows, and fashion bedding — including their most recent introduction, the Evidence of Evolution eco-friendly and recycled line.

The Montreal site can be direct-dialed at (877) 664-5554 or (514) 664-5555.

The Carr brothers acknowledge that opening a new facility in the current economy is "ambitious," but they prefer to call it an "auspicious" sign of good fortune — and one that will ease their serving Canadian accounts in a cost-effective way.

In addition to its headquarters and manufacturing and distribution facilities in California and the new Montreal plant, Softline maintains showrooms in New York and Atlanta.