Waverly in a return to core design themes
by Staff -- Home Textiles Today, 6/14/2006 1:06:00 PM
New York – Following fall 2005’s turn toward modern classics, Waverly has introduced three new fabric collections that focus on its core looks: florals, toiles, stripes and coordinating wovens.
The company has also added three velvets to its line, as part of the new Exotic Passages collection. Velvet Leaf, Velvet Dot and Velvet Stripe each come in ruby, blonde or chocolate and wholesale around $12.95 per yard.
The new In The Garden collection includes another new fabric: Rosabella, a three-color vine motif embroidery on a faux silk ground.
Romantic Overtures introduces a new base cloth for Waverly prints: Circa, a linen/rayon blend with slubs running in both directions.
“Wovens are very important in all the collections, because they really carry the story,” said Pam Maffei-Toolan, vp design.
On the contemporary side, Waverly added to the Metamorphosis II collection introduced last year and updated the core prints, adding colorations in onyx, crimson/espresso, space and sage. Three new woven stripes have been added to the collection along with a reversible Garden Lattice woven.
We would love your feedback!
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...