Serta basic bedding targets hospitality market
By Staff -- Home Textiles Today, 9/25/2007 12:12:00 PM
Matthews, N.C. -- nVision Marketing, a home textiles sales and sourcing organization, and Products Unlimited, an Omaha, Neb.-based manufacturer of bedding products, have teamed up to manufacture and sell an assortment of Serta branded basic bedding for the hospitality industry, the companies said.
The Serta basic bedding collection will include comforters, duvet covers, bed pillows, mattress pads and sheet sets tailored specifically to the hotel and motel environment.
Randy Spence, president, nVision Marketing, noted that the Serta brand is already well established in the hospitality marketplace, as “its mattresses are the most popular brand among major hotels and motels around the world.”
Spence said his company’s trademarked CleanAssure and AllerAssure product lines will add multiple benefits to be incorporated into the Serta program. nVision currently supplies Serta basic bedding to furniture and mattress chains and direct-to-consumer retailers.
The products will be on display at the International Hotel/Motel & Restaurant Show, Nov. 10-13 at the Javits Center in New York.