Sharyn Blond Linens Triples Offering
Expanding Luxury Design Portfolio
By Cecile B. Corral -- Home Textiles Today, 5/7/2007 12:00:00 AM
Kansas City, Mo. —
Hand-embroidered high-end linen designer, manufacturer and retailer Sharyn Blond Linens is tripling her new design portfolio in bedding, table linens and guest towels to tap into growing trends in luxury goods.
The company's core offerings remain "timeless" and not trendy looks. Her bedding is made of Egyptian cotton, loomed in Italy, and the bath and table linens are made of Belgian linen and are hand-embroidered in the Portuguese archipelago of Madeira.
Sharyn Blond, owner of the company, told HTT she is also ramping up her offerings, shifting her design direction to include some "more linear, not so traditional" looks. "I think there is quite a market for that," she continued. "I think if there is a focus for me now it is toward a little more contemporary."
The expanded assortment across the three categories comprises more than 45 designs, up from the 16 maximum her company typically releases each year.
It includes 16 new bedding designs, currently in production; 20 new Christmas-oriented patterns; and 14 to 16 new looks for bath and table linens.
"I'm expanding because there such a tremendous market for luxury bedding, and there are few options out there for true hand-embroidered goods but the demand is growing," she explained.
The company is also about to break into the hospitality sector for the first time, serving high-end resorts and hotels with hand-embroidered bed and bath linens donning — for the most part — customer-specific brand logos and designs.
"We want to offer the beauty of hand embroidery, but at a price that is feasible," Blond said.
Via this route, Blond is exploring adding new cotton fabrics that can carry more affordable price tags.
But her linen offerings will remain strictly high-end, from Belgium. "I don't want to change that," she said.
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