Soft-Tex debuts 'I-Care' and 'Earth Care' brands

Lines Focus on Solutions, Comfort

By Staff -- Home Textiles Today, 8/20/2007 12:00:00 AM

New York —

Bed pillow, mattress pad and memory foam producer Soft-Tex Manufacturing recently launched two new brands: I-Care and Earth Care; each is a first-time introduction.

The I-Care brand will carry a message of 'solutions'— traditionally a core focus of the Soft-Tex organization. I-Care offers the consumer ways to enhance sleep with pillows and toppers designed to reduce snoring, improve complexion and conform to body shape and spinal alignment.

Earth Care will focus on eco-friendly comfort. Pillows and toppers will have soy-based memory foam and natural latex. Covers will incorporate organic cotton, bamboo and other natural elements.

Soft-Tex president Arthur Perry said, "I am proud to introduce these two exciting brands to the industry. The marketing team behind them has done an outstanding job of product development and I look forward to buyers' reactions.