American Dawn stocks new marketing department

By Staff -- Home Textiles Today, 7/31/2002 3:12:00 PM

Compton, CA — American Dawn Inc. (ADI), traditionally a supplier of kitchen textiles goods for the institutional industry, is now aggressively expanding its reach to become a supplier of other home textiles goods to the retail sector.

The company recently established a marketing department in an effort to grow its fledgling home fashions division, which comprises decorative pillows, throws and table runners.

Two new staffers were hired to the marketing department, assigned to newly created positions, over the past month, and the plan is to continue growing the department over the next year.

Andrea White has been appointed marketing analyst, and Julie Lai has been appointed graphics designer.

Both report directly to Ernie Turocy, general manager.

For its growing home fashions division, operated by director of sales and marketing Dickson Rosas, ADI both imports and domestically manufacturers its products. The division currently is a licensee for decorative pillows of designer Raymond Waites.

The company's new marketing department is in the process of developing ADI's first advertising campaign to further help grow the home fashions division.

"It is amazing how much growth we've experienced within the division to this point without the advertising, so we think it can grow even more with advertising in place," White told HTT.