Pendleton Woolen Mills Licenses Sneakers
Teaming up with Vans for retro shoes
By Staff -- Home Textiles Today, 4/17/2006 12:00:00 AM
Portland, Ore. — —
Portland, Ore. — Constantly updating its iconic Pendleton flannel shirt look and tapping into new markets, blanket producer Pendleton Woolen Mills has joined forces with sneaker maker Vans for a line of high-top and slip-on sneakers using Pendleton fabric.
The flannel shirt look was popularized during the 1960s by the Beach Boys, who wore them on stage, and originally called themselves The Pendletones after the shirts they wore. The look was later taken up by the surfer generation that followed, the shirts worn when the weather turned cool at the beach.
Pendleton takes the fashion one step further and translates it into a retro high-top sneaker produced by Vans in four styles for men, women, youth and toddlers. The original Pendleton tag is stitched into the insole. Vans is also offering two matching long-sleeved Pendleton shirts.
The pattern now deployed as a sneaker is the original Beach Boys plaid worn by the band. As a sneaker, it's available in the original blue plaid, or in an updated watermelon.
We would love your feedback!
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...