CHF to debut Alex juvenile home collection

By Staff -- Home Textiles Today, 8/26/2008 1:58:00 PM

New York – During September, diversified home textiles supplier CHF Industries will unveil a line of juvenile bedding, bath and home accessories under the Alex toy brand.

Joan Karron, CHF evp Joan Karron pointed out, “Alex toys has a dedicated following by parents, kids, grandparents and over 4,000 retailers worldwide. We hope to add to the magic by offering better quality products for kids’ rooms under the excellence of the Alex brand.”

Alex targets the upscale specialty market with creative play products. Its goods are sold in more than 80 countries. Alex ceo Nurit Amdur said, “We are always looking for ways to open a child’s mind to new skills, new ideas and new worlds. Partnering with CHF will enable us to bring creative solutions to the most-used rooms in the house, while also engaging children in what they enjoy most: play.”