Betty White teams with Carpenter Co.

-- Home Textiles Today, 4/9/2010 2:10:00 PM

Richmond, Va. – Emmy Award-winning actress Betty White, who has recently become a hit with a new generation of television and movie fans, has signed on for Carpenter Co.’s SleepBetter.org campaign to help parents and children develop better sleep routines.

White, who will host Saturday Night Live on May 8, boomeranged back into the public eye following her appearance in a comedic Snickers commercial during this year’s Super Bowl broadcast as well as her turnin  last year’s Sandra Bullock movie, “The Proposal.” Earlier in her career, she played iconic characters on The Mary Tyler Moore Show and The Golden Girls.

“Carpenter Co. is thrilled to sign Betty White as the spokesperson for this important initiative,” said Dan Schecter, vp sales and marketing of consumer products. “People think of Betty White as one of the family, and we expect that through this consumer-education campaign she will encourage millions of those families to take real steps toward getting better sleep.”