Southern Living brand entering bedding, rugs and furniture covers
By Staff -- Home Textiles Today, 7/10/2008 2:28:00 PM
Birmingham, Ala. – Southern Living magazine will begin rolling out a branded home collection later this month under licensing agreements with Pem America, Hellenic Rug and Bailey Street.
Hellenic will launch a Southern Living Home collection of rugs at the Atlanta Market on July 13. The collection will feature traditional as well as transitional designs and will also include a group of indoor/outdoor rugs. Styles are: Westover, Birmingham, Rosedown, Ashton, and Low Country. Retails will range from $249 for smaller outdoor rugs to $599 for the larger 5-by-8 indoor wool rugs.
Also making its debut in Atlanta will be Southern Living Home slipcovers from Bailey Street in 25 fabric styles tailored for a custom fit on one of three furniture options: a parsons dining chair, slipper chair, and bench.
At the Las Vegas Market later this month, Hellenic and Bailey Street will host kick-off parties for Southern Living Home in their respective showrooms on July 28.
In December, select Kohl’s stores will debut three Southern Living Home bedding ensembles by Pem: Southern Seasons, a casual botanical print accented by a softened red ground; Callaway, offering a southern floral pattern with cream hydrangeas and neutral colors; and Lilly Haven, which uses layers of texture to highlight the white combined with sage green.
“Each of our partners has done an incredible job of taking what our editors are seeing in homes across the country and translating it into a product that all of our readers can afford and enjoy,” said John Floyd, Southern Living editor in chief.
Southern Living will launch an informational website on the products at www.southernlivinghomecollection.com on Aug. 1, with a full e-commerce site planned soon thereafter.
We would love your feedback!
-
Big Lots’ home a Q1 “key driver”
May 27, 2010 -
HFPA networking reception draws near
May 26, 2010 -
Target in Toy Story 3 exclusive
May 26, 2010 -
Slipcover vet Spencer Tuchinsky passes
May 25, 2010
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
Most Recent Resources
- Getting the most out of offline leads
- Free Shipping and the Importance of Onsite Promotion
- Should Branded Manufacturers Participate in Flash Sales?
- Rugs 101 - Special Edition
- How Big Is Your Label
- Choosing a Web Site Developer
- Convergence: Tie Your Online & Offline Experience...
- Social Networks to Social Shopping
- Why Brands and Their Retailers are Facebook’s Biggest...
- Web Based Intelligence Gathering
- The Future of Tablets
- Shopatron: Bicycles & eCommerce
- A Guide to Holiday eCommerce Success
- Mattress Buying 101 - Connecting with Consumers
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Are You Prepared for the 2009 Holiday Season? A Branded...
- Design, Develop, Deliver: The Three D's to Digitally...
