Craftex by Victor brand bows
-- Home Textiles Today, 4/8/2009 8:55:00 AM
Saint-Georges, Quebec – On the heels of acquiring the Craftex decorative fabric brand, textile supplier Victor has unveiled the Craftex by Victor brand.
“Not only does the Craftex by Victor brand broaden Victor’s selection and diversity of products, it also helps preserve one the industry’s most well-known and widely-respected collections of designs,” said Paul Bennotti, director of marketing for Victor.
The company said the line will maintain “the legacy of the Craftex brand” while “continuing to expand the collection to include new designs and patterns consistent with
the unique design identity associated with the brand.” The Craftex position, particularly in the residential market, will complement the Victor commercial niche.
Victor, founded in 1947, operates mills in several Canadian and U.S. locations, with service-and-warehouse facilities in Grand Rapids, Mich. and Fall River, Mass. and design studios in Fall River and New York City.
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