Field’s launches holiday campaign
By Staff -- Home Textiles Today, 12/8/2005 12:10:00 PM
MINNEAPOLIS -- Marshall Field's recently launched a series of nine 30-second advertising spots featuring the retailer's holiday theme, "There's no place like Field's."
"The concept of this campaign is natural and unscripted to embody the holidays and the sentiment of the season as seen through the eyes of children," said Paul Cavalli, senior vice president of marketing and visual merchandising. "We believe each spot will strike a cord with our guests."
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