Marino joins the Sleep Innovations team

By Staff -- Home Textiles Today, 9/27/2004 12:00:00 AM

West Long Branch, N.J. — Legendary NFL quarterback Dan Marino has signed with Sleep Innovations to produce a line of co-branded memory foam mattresses, pillows, mattress toppers, travel pillows and slippers.

The collection will debut during the upcoming New York Home Textiles Market at the Sleep Innovations showroom, and Marino will be on hand for several days to launch the effort.

Sleep Innovations will position the line at the top level of its product range, with the mattress serving as the flagship item in the collection, according to David Fuchs, senior vice president, sales.

"As far as we know, this is the first time any athlete has done a soft home product," Fuchs said, adding that Marino's weekly exposure on cable and network sports programs should give the brand exposure beyond the typical female domestics customer.