Bon-Ton launches new rewards card 

By Staff -- Home Textiles Today, 7/29/2008 2:26:00 PM

York, Pa. -- The Bon-Ton Stores today announced the introduction of its new proprietary credit card loyalty program, Your Rewards.

Cardholder benefits including advance notice of sales and events, exclusive savings, opportunities to receive double or triple points and others. “The program provides four levels of participation to encourage incremental spend and migration from lower to higher levels of spend,” according to the company.

“We now have a universal credit-card program across all our nameplates – a key step in finalizing the integration of Bon-Ton and Carson’s, and provides one clear and consistent program and message to our customers across all eight nameplates,” said Bud Bergren, president and ceo.

Bon-Ton Stores operates 281 stores, 12 twelve furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains. Its nameplates include Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers and Parisian.