NYIGF launches new site

-- Home Textiles Today, 11/11/2009 4:13:00 PM

White Plains, N.Y. – The New York International Gift Fair has launched a new website with a new look and improved tools that ensure visitors landing on the home page are never more than two clicks away from the information they’re seeking.

The site also includes exhibitor videos, product images, live catalog galleries as well as streaming industry news. The site will also drive constituents to landing pages customized to their specified category interest.

The launch dovetails with NYIGF’s recently debuted "New Rules" marketing campaign

"Social media and constant interactivity have resulted in higher expectations of what NYIGF's website should offer," said Dorothy Belshaw, show director and senior vice president of show management company GLM. "We've transformed the NYIGF site into a 2.0 platform with useful tools and information to extend the trade show experience."