Area spiffs up its logo, site

By Staff -- Home Textiles Today, 11/3/2003 12:00:00 AM

New York — High-end bedding manufacturer Area has stepped out a new web site in conjunction with an overall update of the company's image. It also plans to expand into new categories in 2004.

"We wanted to define a really clear vision of who we are to our customers," said Anki Spets, founder and designer.

The new site, areahome.com, contains more details about the company and its products, as well as better photos of fabrications. In addition, the company's logo has been streamlined. In February, Area plans to introduce blankets and decorative pillows at the New York Gift Show.