HSN names Jones as vp, soft home

By Andrea Lillo -- Home Textiles Today, 9/8/2003 12:00:00 AM

ST. PETERSBURG, FL —

The Great Indoors veteran Kassie Jones has joined television network retailer HSN as vp, soft home, reporting to Marty Nealon, executive vp, merchandising.

Jones enjoyed her experience at The Great Indoors, where, as vp, gmm, soft lines, she was one of the five people to start the Sears format — "It's a great store" — but the opportunities at HSN appealed to her. "This is the way consumers shop today," she added, especially with the popularity of such television venues as HGTV and "Trading Spaces," which she is addicted to.

HSN's "new, innovative thinking caught my eye," she added, and her strategy going forward will "make it easier for the customer to decorate."

Jones replaces Anita Iodice, who left in March to join Brylane Home.