IKEA uncovers a new promotion
Staff -- Home Textiles Today, 12/23/2002 12:00:00 AM
IKEA adds an interactive touch to its latest holiday poster ad campaign, which also helps customers with their gift wrapping for the holidays. In four designs, each poster includes six sheets of wrapping paper, emulating actual IKEA textile designs, which passersby can tear off and use as they wish. IKEA 'elves' replenish the posters with new sheets as needed. The campaign includes such markets as New York, Chicago, Los Angeles, San Francisco, Philadelphia, Pittsburgh and Washington and is part of IKEA's 'unboring' ad campaign, which it launched in September.
We would love your feedback!
-
Retail Briefs
Sep 27, 2004 -
Retail briefs
Nov 18, 2002 -
Ikea ads target lower-income customers
Jun 3, 2002
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
