Pillowtex Adds Licensees to its Roster

By Staff -- Home Textiles Today, 8/20/2007 12:00:00 AM

New York —

Official Pillowtex, LLC signed has expanded its roster of licensees for both the Cannon and Royal Velvet brands.

International Home Fashions will manufacture and market blankets for the United States and Canada. International Home Fashions already holds the license for electric blankets, electric mattress pads and electric throws for the Cannon and Royal Velvet brands in the United States and Canada. Cannon products are sold at mass merchants, discount stores and online retailers.

Levinsohn Textile Company has become the Cannon and Royal Velvet licensee for manufacturing and marketing protective covers for bed pillows and mattresses in the United States, Canada, and Mexico. Royal Velvet will be sold at specialty and department stores. Cannon will be sold at mass merchants, discount stores and online.