Croscill Adds LaRovere to Team

By Staff -- Home Textiles Today, 1/14/2008 12:00:00 AM

New York —

Home fashions supplier Croscill Home has named Michelle LaRovere vp, reporting to Julie Brady. LaRovere will be based at the 261 Fifth Ave. headquarters and showroom.

LaRovere will supervise sales, product development, sourcing, packaging and marketing to create a tighter, faster process for getting Croscill merchandise to market. Her responsibilities will extend to the bedding and window areas.

"We believe that Michelle's experience in both the product development and the selling side of the equation will help us," said Tony Cassella, cfo Croscill Home.

LaRovere had been national sales manager at Revman International, and most recently was the svp sales at CN Burman, a product development firm.