Down Lite and PrimaLoft in exclusive partnership

By Staff -- Home Textiles Today, 1/10/2007 12:38:00 PM

Albany,N.Y.andCincinnati– Down comforter and bedding manufacturer Down Lite International is now the exclusiveU.S.supplier of PrimaLoft – Luxury Down Alternative in luxury bedding products for U.S. retail distribution, under terms of a license agreement between Down Lite and PrimaLoft trademark owner Albany International Corporation.

“Following its strong success in performance outerwear, PrimaLoft has become the leading branded synthetic bedding fiber,” said Joe Rumiesz, PrimaLoft vp and general manager. “To maximize growth, we needed a partner that specializes in premium bedding.”

Rumiesz added that during PrimaLoft’s 10 years of dealing with Down Lite, he has been impressed with the company’s knowledge of women’s purchase motivations and usage patterns, its growth in retail and hospitality sectors, and its commitment to innovative luxury bedding products that drive repeat retail business.

“Contrary to the prevailing opinion in some quarters, our consumer research shows that women care about quality and brands, and PrimaLoft conveys the highest quality over any other synthetic fiber,” said Larry Werthaiser, Down Lite president. “Moreover, PrimaLoft has the highest brand awareness among both retailers and consumers. Becoming the exclusive U.S. source for PrimaLoft bedding fits perfectly with our commitment to the premium bedding market.”