Natura adds to sales and communications

Staff -- Home Textiles Today, 12/11/2000 12:00:00 AM

CAMBRIDGE, ONTARIO, CANADA -Natura World, Inc. announced the hiring of a new director of communications and the addition of four sales representatives to its North American sales force.

Wendy Bairos replaces Diane Cote Mihalek as director of communications for the natural bedding company, based here. She will report directly to Ralph Rossdeutscher, co-founder and president.

"In order to provide this superior alternative to a restless sleep experience, the focus is on educating customers on the health benefits and comfort associated with our products," Rossdeutscher said. "Wendy has joined the Natura team to create the tools and exposure to increase awareness and demand of the Natura Sleep System and Bedding."

Also joining Natura World are four new sales reps. Peter Koel, Susan Shaw, Phil Poppe and Paul Brown were all brought on as part of the company's effort to aggressively expand its distribution.

All four will report to Larry Klein, director of sales.