Designer Audigier Mounts Trade Event

Staff -- Home Textiles Today, 2/23/2009 12:00:00 AM

Los Angeles —

Christian Audigier, known for his fashion interpretations of the work of tattoo artist Ed Hardy, produced a four-day fashion trade show in Las Vegas highlighting his collections and products across seven different brands.

The latest "When I Move You Move" event ran Feb. 16–19 at Caesar's Palace Hotel. "We want to create a positive, exciting experience for retailers during this time," Audigier said in a statement. "When I Move You Move is designed to invigorate the retail industry, build excitement and express appreciation for retailers."

The organizer, Audigier Brand Management Group, showcased the brands Ed Hardy, Christian Audigier, Smet, Crystal Rock, Paco Chicano, Rock Fabulous, and C Bar A. Several fashion shows to spotlight fall 2009 looks were incorporated into the event, which featured a broad range of apparel and fashion accessory products.

Among other projects, Audigier teamed with Wholly Sheet to launch a line of Ed Hardy bedding; goods like duvet mini-sets were being offered at Macys.com by last summer and headed into Macy's stores. By last fall, other Ed Hardy products such as beach towels, Euro shams and dec pillows were set to be tested variously at Bed Bath & Beyond, Bloomingdale's and Dillard's — and Wholly Sheet was preparing to extend the line into comforters.