Multi Glory Group Co., Ltd.
Multi Glory Emphasizes Innovation And Natural Fibers In Bedding And Accessories
HANGZHOU, China—Zhejiang Multi Glory Group Co., Ltd. is becoming a major international supplier of basic and fashion bedding through a combination of product innovation, natural materials and vertical manufacturing.
Multi Glory is a joint venture firm under the management president Zhang Junhua. The company maintains its offices and showrooms in Hangzhou, as well as more than 900,000 square feet of manufacturing facilities, including its own materials processing plant, dyeing facility and finished product manufacturing.
Multi Glory and provide a wide variety of home textiles, including feather- and down-filled comforters and bed pillows, mattress pads, packaged bedroom ensembles, sheet sets and home accessories. The company also manufactures outerwear and apparel.
Nearly all of Multi Glory’s products are exported to North America and Europe, and the company is growing at an annual rate of 10 percent. In the U.S., the company supplies a wide variety of retail customers, including mass merchants, specialty stores, chains and catalogs.
“The American market is the largest country for our exports, with a high percentage of the home textiles market,” Junhua states. “We have established a business model based on honesty, good business practices and innovation to serve the needs of the American market in terms of home textiles trends and product development.”
Multi Glory is aggressively expanding both in the international marketplace as well as in China. “Our goals are to maintain a leading position in the feather and down industry, and keep intensifying our investment in innovation and research of down products,” Junhua notes. “We expect to launch a bedding retail business at China market in 2008, and intend to be one of the largest bedding manufacturers in the world by 2011.”
Junhua points out that Multi Glory is continuing to grow, in spite of the increasing competition in the global home textiles industry. “For years, the company has established a practical system of management that can adjust to face the challenges in a downturn of the economy,” he explains. “As a professional manufacturer, we have the following advantages: stability and good quality; innovation of products, craftwork and technology; a privately owned materials processing factory, dye factory and product factory and the advantage of cost.
“Our productivity can meet customers’ needs, and our professional customer care team provides excellent service,” Junhua adds. “We specialize in observing changes in the market and handling customers’ requirements to produce various goods that can meet different needs.”
Multi Glory is highlighting a number of product innovations designed to appeal to both its retail customers as well as the ultimate consumer, including eco-friendly natural fibers; and functional products, including health-oriented, easy-care and durable goods. Style and price also are important considerations. “These aspects are important for the end consumer,” Junhua remarks. “Presently, simple craftwork and quilting win the market; meanwhile, functional and natural goods are popular. Special products show the capabilities of our company, increase the value of our products and win a larger potential market.”
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