Composite fails to make grade with 2001 sales

By Don Hogsett -- Home Textiles Today, 8/12/2002 12:00:00 AM

New York — With sales skidding down in the midst of a deep recession and a weakening retail environment — and still encumbered by heavy debt loads and interest payments — the American textiles industry endured a second straight year of excruciating pain during 2001, with a whopping 80 percent of suppliers, 10 out of 12 key players, losing money last year, a grand total of $620.8 million.

If there was any good news — and there wasn't much in a year punctuated by bankruptcies, defaults and liquidations — last year's composite loss for the 12 companies ranked in the Home Textiles Today Vendor Report Card actually improved somewhat, the loss narrowing by 11.2 percent, from $699.0 million the prior year.

If there was modest improvement to the bottom line, you sure wouldn't know it from the top line last year, with sales for the 12 companies sliding down by 6.5 percent, to $11.6 billion from $12.4 billion last year — a shortfall of more than $812 million.

Some of those dollars just disappeared as retailers increasingly competed with their own suppliers, stepping up their direct sourcing of low-cost product from abroad. In other cases, the decline marks a shift in business from department stores to discounters — and a big downward shift in unit prices, and a corresponding squeeze on margins.

Margins? What margins, some suppliers were wondering, left reeling as lower sales meant lower running rates in their high-fixed-cost plants. Indeed, the composite average gross margin for the sample in this year's Report Card narrowed to just 15.9 percent from 25.6 percent the prior year.

Putting profits under even greater pressure, all the while that margins were eroding, costs were climbing higher, to a composite 12.0 percent of sales from 11.6 percent in 2000.

Measured on an operating basis, the industry did somewhat better, actually making money, if a lot less than the year before. Slammed by the sharply lower margins, composite operating profits plunged by 74.9 percent, to $434.6 million from $1.8 billion the preceding year, a shortfall of $1.3 billion.

Home fashions suppliers significantly outperformed more diversified textiles suppliers, a group that includes such players as Burlington Industries and Cone Mills. Home fashions producers — some of them, like Crown Crafts, turning around their operations and returning to profitability — narrowed their losses by more than 40 percent, to $89.2 million from $150.3 million. And home sales, while declining, fell just 3.2 percent, compared with a double-digit decline of 11.5 percent for diversified textiles producers.