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Target to launch Marcel Wanders home décor collection for holiday '09

-- Home Textiles Today, 9/29/2009 9:23:00 AM

Minneapolis – A collection of “romantic” home décor pieces by Netherlands designer Marcel Wanders is set to roll out to Target stores in time for the holiday selling season.

Like Target’s other new 209 holiday collections by designers like Carlos Falchi for handbags and Anna Sheffield for jewelry as well as cosmetics from Jemma Kidd Napoleon Perdis, Petra Strand and Sonia Kashuk, the discount retail chain’s Marcel Wanders line encompasses giftable items priced at $25 or less.

Titled Marcel Wanders for Target, the new exclusive tabletop and home decor limited-edition collection portrays the designer’s whimsical style on the more than 40 decorative pieces, such as dinnerware, ceramic vases, pillar candles, stockings, ornaments and wrapping paper. Prices will range from $2.99 for place card holders to $39.99 for a tree skirt.

Also for the home categories, 1,719-unit Target has added holiday throw pillows, flannel sheets and cable-knit throws as well as festive table lines like chargers, napkins, placemats and candles – all priced to retail for less than $10.

Target said its holiday assortment of new electronics, toys and other items will be priced with the challenging economy in mind.

 

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