Hamco brings Sesame Street to soft goods lineup

Staff -- Home Textiles Today, 8/6/2001 12:00:00 AM

Prairieville, LA — Hamco Inc., a division of Crown Crafts, announced it is introducing a line of soft goods and infant bibs featuring several of the characters from Sesame Street. Along with the vinyl, terrycloth bibs, hooded towels, washcloth sets and burp sets will be included in the line.

According to Ann Campbell, marketing manager for Hamco, based here, Elmo, Big Bird and Cookie Monster will all be screen printed, appliqued or embroidered on the line of hooded towels and washcloths in many fashion and traditional colors. Fabrications will primarily consist of a polyester/cotton blend.

Sourced primarily from China and Mexico, the line will be developed for mass and mid-tier retailers but will be offered to a full line of retail channels, Campbell said.

The bibs will start shipping later this month, while the soft goods will be ready for shipping within two to three months. Price points for the items had not yet been determined.