Wal-Mart welcomes Colin Cowie for holiday

By Staff -- Home Textiles Today, 9/14/2006 2:29:00 PM

Bentonville, Ark. – Celebrity party planner Colin Cowie next month will debut an exclusive-to-Wal-Mart line of home décor items, branded as Csquared by Colin Cowie, featuring barware, photo frames, floral décor, and customized gift boxes and cards.

In-store and online presentation by Wal-Mart also will provide some of Cowie’s favorite holiday recipes and entertaining suggestions. The full line will be offered from October through the end of December online and in 1,100 stores; the other 2,200 stores will carry selected items.

This is Cowie’s second outing at nationwide retail. In September 2004, Cowie and JCPenney launched a bridal-oriented business.