Supima Creates Bridal Sweepstakes Contest

-- Home Textiles Today, 2/22/2010 12:00:00 AM

Phoenix —

Supima has launched a consumer marketing campaign targeting the bridal market called “Lasting Moments.” The grand prize: Supima linens.

To enter, brides-to-be must submit the story of their engagement to www.supimalastingmoments.com. They can also enter the contest through Facebook, Twitter and YouTube and register for monthly prizes. Entries that get the most viewer votes each month will win luxurious and long-lasting Supima cotton home goods In addition, the site offers links to bridal registries, retailers and wedding tips.

“We’re asking brides-to-be to share their own special stories at our new social media website,” says Supima president Jesse Curlee. “We believe they’ll enjoy sharing their experiences, and that others will enjoy hearing them.”