Springs strikes new licensing agreements

By Staff -- Home Textiles Today, 10/28/2002 3:06:00 PM

Fort Mill, SC — Springs Industries has struck a new licensing agreement with Universal Studios for The Cat in the Hat and is expanding its agreement with Coca-Cola.

Under the Coca-Cola agreement, Springs will launch a new Bed in a Bag collection featuring vintage Coca-Cola signs and billboards over a denim printed ground. Sheets will be a white ground percale with a vintage stripe and Coca-Cola icons.

"The Coca-Cola bath collection has proven to be a very popular home décor item for consumers, and we're pleased that Springs Industries has the opportunity to extend the collection into the bedroom," said Nancie Siegel, director of marketing for licensed products at Springs.