Texlynx in two new deals
-- Home Textiles Today, 7/17/2009 1:14:00 PM
Lahore, Paksitan – Texlynx Home has announced a pair of new ventures expand its global reach.
Texlynx Home signed a joint venture with Adorable Linen, a Netherlands based-brand with
outreach in the Middle East and Benelux markets. Founded in 2005 by textiles engineer Sabine Van Der Looij, Adorable creates hand-crafted linens for the middle to higher end of the market.
Texlynx will help with development, sourcing and marketing Adorable Linen on an exclusive basis, which is expected to provide Texlynx access to previously unexplored Benelux market.
The company also partnered with Dubai-based brand La Beaute, which produces luxury goods for high-end clientele including members of the royal families, celebrities, palaces and boutiques. The brand has a prominent retail presence at the Jumeirah Beach Residence.
Texlynx will develop and source for La Beaute on an exclusive basis, as well as market the brand through its offices worldwide.
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