Target 'Premieres' 300-ct program

By Staff -- Home Textiles Today, 5/27/2003 3:40:00 PM

Minneapolis — A new level of quality has hit the downtown two-story Target here, steps away from the company's corporate offices, with the introduction of a bedding and bath collection called Premiere.

With a sign proclaiming "new at Target" — as well as others saying "Sale" — Premiere ran down a full aisle in the bedding section, facing the Bella collection. Constructed of 300-count cotton in the United States, sheets came in 10 solid pastel and neutral colors. Coordinating quilted shams and duvets, made in China, and blankets completed the ensemble.