Cindy Crawford Style coming to JCPenney

-- Home Textiles Today, 4/3/2009 7:59:00 AM

Plano, Texas – JCPenney will launch a home collection this fall built around one-time supermodel Cindy Crawford.

Cindy Crawford Style, to debut in September, will encompass in bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor. Furniture will be available in select markets.

The announcement comes as JCPenney is beginning to roll out its latest home concept, Artesia, a global-eclectic brand for the neo-traditional customer that will be set by April 17.

Cindy Crawford Style will focus on “providing a clean, fresh approach to traditional style with beautiful designs and stylish accents,” according to the company.

“This brand is another example of our strong commitment to our home business,” said Ken Hicks, president and chief merchandising officer, JCPenney. “During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers’ diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business.”

“As one of the most recognized women in the world, Cindy’s roles as wife, mom and businesswoman bring an understanding to what JCPenney customers’ lives are like and what they desire in a home: a sensible, approachable style that allows them to live comfortably and easily entertain friends and family,” said Jeff Allison, evp of home at JCPenney.

Promotional prices for the collection will begin at $169.99 for a queen comforter set, $49.99 for 400-count sheets and $29.99 for a blanket/throw; $129 for furniture; $119.99 for wall décor; $69.99 for lighting; $69.99 for area rugs; $59 for accent furniture; $29.99 for window coverings and $23.99 for window hardware and accessories; $24.99 for decorative accessories; $23.99 for decorative pillows; $24.99 for table top items; and $9.99 for a bath towel.