Waverly branches into bath

By Staff -- Home Textiles Today, 3/25/2004 12:00:00 AM

NEW YORK – Waverly is expanding into a coordinated bath program for its specialty channel distribution through a licensing partnership with Springs Industries, which also produces Waverly Garden Room products in several categories for distribution in the mass market.

The program consists of four Waverly designs and will offer fabric shower curtain, curtain hooks, nylon accent bath rugs and a full line of accessories including soap dish, wastebasket, toothbrush holder, lotion pump, tissue cover, tumbler and covered jar. Coordinating bath, hand and fingertip towels are also available.

Waverly is currently in 10 categories at specialty stores: bedding, bath coordinates, dinnerware, table linens/kitchens, rugs, personal care/storage, paper goods, window treatments, decorative pillows and embellished towels.

The 100 percent sheared cotton bath towels cost $16.99, with some bordered and some are embroidered.