Urban Outfitters to launch greenhouse-themed retail concept

By Staff -- Home Textiles Today, 5/23/2007 12:23:00 PM

Philadelphia – Specialty retailer Urban Outfitters Inc. said it will launch a “greenhouse” inspired retailing concept in early 2008.

"Our new concept is designed to appeal to men and women interested in a creative, sophisticated experience,” said chairman and president Richard Hayne. “Sites will be large and freestanding. Merchandise will include lifestyle home and garden products combined with antiques, live plants and flowers."

The $1.2 billion company currently operates the Anthropologie and Urban Outfitters chains, as well as the mainly wholesale Free People brand. Hayne said the “greenhouse” brand, yet to be named, will serve an affluent customer with “an eclectic product mix presented in a setting infused with beauty.”