Down Lite offers terry velvet/suede down throw

-- Home Textiles Today, 12/8/2004 12:36:00 PM

MASON, Ohio — Down Lite International has recently developed a new 50-by-70-inch microsuede down throw that reverses to terry velvet with grey duck down fill.

The company estimated pricing on the item will be $50 to $75, based on the retailer.

The terry velvet/microsuede throw is part of Down Lite's new Essential Basics brand and comes in belly band packaging. It is available in frosted pear and ice blueberry colors.

"What is different about the product is that it breaks away from the monotony of low price point, $15 to $20 down throws, which are usually in microfiber," said Stefan Hunter, Down Lite's marketing manager. He added that he believes it is the first terry velvet/velour-style throw on the market.