Soft-Tex Acquires Natures Rest License

-- Home Textiles Today, 9/15/2009 12:00:00 AM

At the New York Market —

In its second such deal in two weeks, Soft-Tex announced it has licensed the Natures Rest brand for several bedding categories.

Soft-Tex Manufacturing will manufacturer and distribute bed pillows, toppers, comforters and other natural filled sleep products, including a new collection of Talalay Latex bedding items under the name said, Robert O’Connell evp of sales and marketing for the Soft-Tex.

“We are very excited about this latest opportunity as it will allow Soft-Tex to better service North America in a growing market segment of all natural latex, down, and feather filled bedding products,” said O’Connell.

The new product line will be featured at the New York Home Fashions Market.

Earlier in September, Soft-Tex entered into a licensing agreement with Sleep Devices Inc., owners of the Sona Anti Snore pillow. The new venture will create an expanded worldwide distribution opportunity for both Sona and Soft-Tex with the current FDA-approved and medically tested Sleep Apnea Anti Snore pillow, according to O’Connell. It will also establish a direct link to future clinically proven specialty sleep products, he said.

Soft-Tex will debut an expanded assortment of Sona branded pillows and accessories at this week’s market.

Sona joins several other licensees for Soft-Tex’s assortment of bed pillows, fiber and feather beds, mattress pads, and memory foam products. The others include Therapedic, Royal Velvet, Sensorpedic and HealthGuard.