Mohawk gains Thomas Kinkade license for area rugs

Staff -- Home Textiles Today, 6/22/2001 12:00:00 AM

Sugar Valley, GA — Mohawk Home has become the exclusive licensee and manufacturer of area rugs for the works of artist Thomas Kinkade, known as "the painter of light" for his signature use of sunlight in scenic pictures.

Media Arts Group Inc., the designer, manufacturer, marketer and branded retailer of art reproductions for Thomas Kinkade, signed the agreement with Mohawk Home, which is already a licensee of Thomas Kinkade for throws, decorative pillows and other decorative accessories.

Mohawk's initial launch of area rugs will include more than 10 patterns that coordinate with Kinkade's new furniture and upholstery lines offered through LA-Z-BOY Furniture. The rugs will be offered in a broad range of sizes.

Plans are already in the works to broaden the line to include designs that capture elements within some of Kinkade's most famous paintings.

Mohawk will market the new Kinkade area rug program through its Goodwin Weavers sales force and will target furniture retailers as well as gift and specialty stores.